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Background
Social Development Unit (SDU) was formed in 1984 to promote marriages among graduate singles, while Social Development Services (SDS) was set up in 1985 to promote marriages among non-graduate singles.
The two units were merged on 28 January 2009 to reap economies of scale, enlarge the outreach, and provide more opportunities for singles to meet.
On 16 October 2009, the unit was renamed Social Development Network (SDN). This new name reflects the organisation’s aim to forge an extensive network of singles, resources and partners and to create an environment conducive for singles to meet and forge meaningful relationships.
Vision
The vision of the new SDN is to facilitate marriages and nurture a culture where singles view marriage as a top life goal.
Mission
To establish SDN as a credible, leading agency and one-stop resource centre on relationship skills, social interaction opportunities and information.
Strategic Thrusts
SDN promotes marriage through inculcating a pro-marriage mindset in singles; equipping them with relationship skills and useful information on dating; and creating interaction opportunities for singles.
All resident singles aged 20 and above will enjoy access to the unit’s online communication platform, magazine, and information on events planned by SDN and its partners such as, SDNTrust accredited agencies, workplaces via the Social Development Officers (SDO) Network, community and commercial organisations.
With the SDNTrust Accreditation Framework and the Partner Connection Fund, SDN will continue to develop and professionalise the private dating industry by attracting credible private sector players, growing their business competencies and ensuring the provision of quality dating services.
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We aim to help you in your
quest for new friends and potential partners. To that end,
we've come up with the following recipe to help us, help
you:
- We want to create awareness
amongst you, on the importance
of marriage and family, and the need to start early.
- Having the LoveByte
café, MatchBox and our activities and services
to create opportunities for eligible singles like
you to meet;
- Through our empowerment (aka public
education) programmes, we hope to help you set your
expectations right in the search for a life-partner.
- Ultimately, we
hope you would be looking forward to an enriching
marriage and a fulfilling family.
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We strive to bring the following to you in the best way we can by:
- Starting with a healthy
dose of Quality Service in all areas of our work;
- Adding a sprinkle of Care
in our encounters with you;
- Mixing in a sense of Shared
Goals and Responsibility - we're in this for and with
you; and
- Exercising
professionalism when serving you and that includes
upholding your need for privacy and confidentiality,
and respecting you as an individual.
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